After the nerve wracking experience of my big plans reveal last week, showing you my creative process suddenly feels like a walk in the park.
The process that leads up to a product launch looks, I’m guessing, different for every maker and business out there. For me, it always starts with the raw materials - in this case the fabric - that I’m working with, and a mood board. Creating the mood board is such an important part of the creative process for me; it gives me something to guide me as I start work and to check in with as I go to ensure I’m staying on track. It also reminds me pleasingly of secondary school design tech classes, in which I enjoyed the mood board and planning process significantly more than the inevitable glue-gunning of my fingers that followed. I tend to use a large sketch book for my mood boards, as I like having a record of them, but walls, floors and noticeboards have all been used in the past and function perfectly well.
The basis of my first launch, Winter, is (shockingly) winter. I know, right? More than just thinking about cold weather though, I wanted to create a collection that felt ready for gatherings, for celebrating the big events of the season - the solstice, Christmas, the new year beginning. In our case, both my and Adam’s birthdays come in the middle of winter too, so it feels like an extra special time of year for our family.
A couple of points dictated the feel of the mood board. Firstly, as I mentioned, the raw materials, which for me were always going to be based around linen. I’ll write more about why I choose to work almost exclusively with linen another time, but in short it’s one of the most sustainable fabrics to grow, I absolutely can’t get enough of the textures and colours of this beautiful natural fabric. So the colour and texture of linen had to be a cornerstone of my products and therefore of the mood board.
Secondly, I wanted to add in a key colour that evoked the season for me. Part of my day job as a personal stylist revolves around colour analysis and seasonal palettes, and the colours and moods that relate to each of the seasons are as important to me as the season outside. While I wanted my first collection to feel wintery, I didn’t want it to feel even slightly cold or stark, so rather than go for the cool tones that are often associated with the winter seasonal palette, I played with a handful of colours that carried the depth and intensity of the palette but felt slightly warmer and richer. Teal felt like a natural fit. I didn’t want a deep dark collection of items, but rather one that felt like it incorporated elements of winter’s candlelight, richness and celebratory feel into a more natural base. I have a vague thought that each collection will be enhanced with one key accent colour, but we’ll see how that shapes up in the coming seasons.
I won’t go into too much depth about specific products here, but you can see hints and ideas of what’s been brewing hidden in among the textures and colours of the mood board. I’ll be back in a few days to share some sneak peeks of the products themselves