Intentional style: brand new old fashioned denim

jeans, jumper, boots old by Aldo

jeans, jumper, boots old by Aldo

Remember when jeans were a thing that you had to wear in? And the best jeans, once worn in, had to be washed carefully to prevent bagging or shrinking once you’d finally got them perfectly soft? There was something sort of pleasing about having to put in some effort to making your jeans perfect, it felt like making friends with them.

For a good while now though, jeans have been all about that stretch. Although boyfriend jeans (and, I suppose, mom jeans, although I haven’t Gone There Yet) are marking a trend back towards actual cotton denim, which needs a little more wearing in and has a little more life about it, skinny jeans have, for obvious reasons, stayed firmly in the stretch denim category.

For a couple of seasons now I’ve had a hankering for a pair of skinny jeans that had some of the quality and weight of ‘old fashioned’ denim without sacrificing the shape. I wanted jeans that didn’t need washing every other wear, that could actually improve with age and that felt like the good old friends that jeans used to. Basically, all the advantages of modern denim with the joy of old school denim.

Step forward, Levi’s 721s, a higher rise version of their 711 skinnies.

Best. Jeans. Ever.

The weight is just a fraction heavier than any other jeans I’ve bought recently, and has something of the body of old school denim with all the benefits of modern stretch fabric technology. So none of that time spent wearing in, but they already feel like old friends. And the cut is brilliant, really flattering for my, ahem, less than gazelle like thighs. The only slight, and easily resolved, issue is that I’m 5’6” and slightly short legged for my height, and they are verging on being too long for me. If I wanted to wear them in summer without rolling up I’d need to get them adjusted.

But the best bit of all? They hold their shape. I’m not going to confess how many times I wore them before they went in the wash, but when they eventually did it was because they had got actually dirty rather than baggy.

Jeans are such a cornerstone of my wardrobe, and I only have a couple of pairs at a time, so I need my denim to work hard and feel good. These are ticking all the boxes so far. Already tempted to add a second pair, maybe in grey.

Not all of the colours in the 721 are made from the same fabric, for some reason, so I don’t want to speak for the quality of every colour way (mine are Amnesia), but presumably the cut is equally excellent across the board.