What's this all about?

Hello! I’m Jo. Applied Style is here to provide inspiration and solutions for a more intentional life.

For me, an intentional life means one where the simple pleasures and the quiet moments can be savoured, and all the little corners of our lives become positive and pleasurable points of living in the present, rather than periods to be endured while we wait for that one annual holiday or that one special meal out. I think everyone should feel happy, content, whatever you want to call it, as often as possible.

I hope you’ll find inspiration all over Applied Style for improving first your confidence in your own appearance, and then the rest of your living space and lifestyle. Not quite sure where to start? Head over to the blog.


about jo


I live in Devon, in the South West of the UK with my husband and our three children, in a teeny weeny house in a glorious little town, not too far away from the sea.

Although I have always been a fairly ‘glass half full’ person, increasingly I realise that it’s not just about attitude, but about being proactive and filling that glass through our own actions.

I make time every day for the things that are important to me - yoga, homemade food and writing, slotted in around a somewhat hectic (but perfect for me) combination of self employment and family life

If you want to learn a little more about me, head over to the blog or my instagram page.



my approach

Applied style provides a unique approach, since I am as tired as you are of ‘one size fits all’ solutions.

  • an online inspiration journal for three facets of your life - wardrobe, living space and lifestyle.
  • the opportunity for individually tailored time with me to assess your unique combination of colouring, body shape, lifestyle and preferences to discover your personal colour and style guidelines.


mission & values

Applied Style offers inspiration and solutions for an intentional life, through a combination of online resources, downloadable toolkits and individually tailored solutions to create a wardrobe, a living space and a lifestyle that bring you joy and satisfaction.

I believe you should love your lifestyle, find joy in your living space and feel totally comfortable and confident in your appearance. The process of discovering what works for you in all these areas should be enlightening, exciting and inspiring.