i’m jo


Writer, maker, over-thinker, mother, feminist, recovering control-freak and owner of a tiny business.

I live in Devon, in the South West of the UK with my husband Adam and our three children, Teddy (Theodore), Jasper and Percy (Persephone) in a teeny weeny house in a glorious little town, not too far from the sea and even closer to the moor.

Applied Style is about what’s important to me, and sharing it with you. I want everyone who follows my instagram, reads a blog post I write, buys something from me or simply sees a picture I’ve taken to be inspired to celebrate quietude, home and seasonal rhythm. The awareness of and passion for that trifecta, along with my family, govern every decision I make and the life we lead, and I hope they’ll inspire you too.